anchor

  What is anchor text used for SEO? Improve search engine ranking Well-written anchor text can help a web page appear higher in search results for relevant keywords Provide context Anchor text gives users and Google information about the page the link goes to How does anchor text work in SEO? Place anchor text between  <a>  elements Use anchor text in both internal and external links Use anchor text that matches the topic of the page you're linking to Examples of anchor text Linking to a blog post about "ecommerce SEO" using the text "ecommerce SEO" Using a short phrase in your content that's hyperlinked to another page or site