ANCHOR TEXT

 

What is anchor text used for SEO?

• Improve search engine ranking

  Well-written anchor text can help a web page appear higher in search results for relevant keywords
• Provide context
• Anchor text gives users and Google information about the page the link goes to
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• How does anchor text work in SEO?
  

• Place anchor text between <a> elements
• Use anchor text in both internal and external links
• Use anchor text that matches the topic of the page you're linking to
• Examples of anchor text

• Linking to a blog post about "ecommerce SEO" using the text "ecommerce SEO"
• Using a short phrase in your content that's hyperlinked to another page or site