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Digital marketing encompasses all online marketing efforts, while SEO specifically focuses on improving a website's visibility in search engine results to drive organic traffic. In simpler terms: Imagine you're a restaurant owner. Digital marketing is like all the ways you use the internet to attract customers: running ads on social media, sending email newsletters, creating a website, etc. SEO is like making sure your restaurant shows up first when people search for "best Italian food near me" on Google Maps. SEO helps people find your website more easily, which can lead to more customers.